Our Founder

"A nice-looking watch doesn't have to cost $1000's"

BU Watches was founded by Samir Usuman, a student at Harvard University at the time, decided there wasn't enough minority representation in the luxury watch business and decided to start the journey to change that.

An immigrant from Ghana that grew up in the United States, he understood what it felt like to be underrepresented, not only in the media but also in society.

He wanted to create a brand that not only looks aesthetically pleasing, but has a strong meaning to it, where when customers wear it they will not only be wearing a luxury brand, but a brand that has got to where it is today through privations and determination. 

Our Story

It all began in March 2020...

While writing my thesis for college, a sudden burst of anxiety overcame me.

I was 23 years old and had absolutely no idea what to do with my life.

No clue what my career will look like…

What goals to pursue…

And how to be able to make a difference.

Deep inside, I wanted to make the world a better place.

‘Cause that's what we all want to achieve, right?

So I started to invest my time to find out what I am truly passionate about.

Our mission

Creating a brand that not only looks aesthetically pleasing, but has a strong meaning to it,.

When customers wear it they will not only be wearing a luxury brand, but a brand that has got to where it is today through privations and determination.